To follow on from the factual Blog regarding the introduction of GDPR here are some tips and ideas to create an interesting, engaging and successful email to capture an “Opt-in” subscription, to protect your database and stay in touch with your online customers – Whilst at the same time avoiding the unnecessary burden and cost of the many highly vaulted training courses and staff educational programs to enable your business to comply with the GDPR regulations.
HOW TO APPROACH THE SUBJECT
By now most of your clients/ customers will already have been inundated by requests from every conceivable service and product provider that they have ever had contact with.So how best to contact your customer without overburdening or aggravating them – the worst response is to have your email deleted, or not even noticed in the Spam bin.What we are looking for is a heading that lures and excites – but failing that, one that engages and interests your customer. You know the demographic of your customer base, how you engage with them and how to acheive the desired results – Do you give a “Special Offer”? or an engaging deal on certain products or services, with an extra discount off certain product lines or services, just to capture the attention and keep the recipient reading and clicking on the “Opt-In” button.
SUGGESTIONS AND TEMPLATES
“We really want to stay in touch with you!” this is probably the most direct and still friendly approach, this honest up front way to obtain the “Opt-In” click has so far proved to be the most successful way to acheive this, or
“Another GDPR Request . . . . .So Sorry” this is the “We’re all in this together” appeal, just a necessary evil that we must all comply with, so let’s get it over with – so this is just a formality that you should just click the “Opt-in” button, without any fuss or drama, quite a nice throw away approach, if you feel that your client base will respond well to this style of approach.
“Please just click the link – so we can keep you updated” – Direct, but if the client recognises that the email is from a valuable service provider like yourself, unlike the multitude of junk and speculative mails that everyone receives on a daily basis then the client will just approve, click and business is taken care of.
” The Irony of inundating your inbox with requests to keep sending you mail is not beyond me. However,the law has changed and we must comply” this is the more personal approach, which will work well if a casual, friendly relationship exists between you and your customers- this is far less formal, but might be a more fun way of acheiving the end goal – the “Opt-In” click !
Hopefully some of these ideas and tips have been useful in navigating the GDPR minefield, at The Vinyl Corporation, as well as requesting the opt-in, we beleive in “Belt and braces” approach, so we have telephoned all our clients to confirm that they are still agreeable to receiving one e-mail per month to update and inform them as to what is happening in the marketplace and how The Vinyl Corporation are meeting those demands, for more information please visit www.thevinylcorporation.co.uk